Back to Documentation
4 min read
Lead Forms
Create high-converting lead capture forms that integrate directly with your CRM. Every submission is instantly verified, enriched, and routed to the right person.
What You'll Learn:
Create capture forms
Customize fields and validation
Embed on websites
Set up A/B testing
Creating a Lead Form
1
Access Form Builder
Navigate to OMG Leads → Forms → Create New
Create New Form
2
Choose a Template
Start from a pre-built template or blank canvas:
Contact Form
Demo Request
Quote Request
Newsletter Signup
Free Trial
Custom
3
Add Form Fields
Drag and drop fields into your form:
NameRequired
EmailRequired
Phone
Company
Message
Dropdown
Field Types & Validation
| Field Type | Validation Options | Auto-Verify |
|---|---|---|
| Format, deliverability | ||
| Phone | Format, DNC check | |
| Text | Min/max length, regex | - |
| Number | Min/max value, range | - |
| Dropdown | Required selection | - |
| Checkbox | Must be checked | - |
Pro Tip: Enable real-time email verification to reduce fake submissions by 80%. Invalid emails are blocked before submission.
Embedding on Websites
Embed Code
Copy HTML snippet to any page
Hosted Page
Share direct link to form
Popup/Slide-in
Trigger on scroll or exit
Embed Code Example:
<script src="https://omgleads.app/embed.js"></script> <div id="omg-form" data-form-id="abc123"></div>
CRM Integration
Every form submission automatically syncs to your CRM:
Create new contact if doesn't exist
Update existing contact with new data
Apply lead source tracking
Trigger automation sequences
Add to specific pipeline stage
A/B Testing Forms
Test & Optimize
Run A/B tests to improve conversion rates:
- Test different headlines and copy
- Compare field layouts (single vs multi-column)
- Test button colors and text
- Experiment with form length
23%
Avg. conversion lift from testing
1000+
Submissions for statistical significance