Setting Up Signals

Configure Market Signal to scan your target areas and discover what potential customers are searching for. Turn search intent into actionable ad campaigns.

What You'll Learn:

Choose your industry and area

Run your first scan

Understand intent themes

Save signal configurations

Choose Your Industry

Select your industry to get relevant search categories and themes:

Home Services

Real Estate

Legal

Healthcare

Accounting

Restaurants

Retail

Auto Services

Custom

Why this matters: Your industry selection determines which search categories are monitored and how themes are grouped.

Define Your Area

Choose Precision Level

City-Level

Broad overview of an entire city

e.g., Toronto, ON

Starter

Neighborhood-Level

Specific districts or neighborhoods

e.g., Liberty Village, Toronto

Professional

Street-Level

Hyper-local targeting

e.g., King St W corridor

Business

Run Your First Scan

Click "Start Scan"

Market Signal will analyze search data for your area. This typically takes 2-5 minutes depending on the area size.

Collecting search volume data

Grouping by intent themes

Calculating competitive density

Generating ad recommendations

Understanding Intent Themes

What Are Intent Themes?

AI groups similar searches into actionable themes. Each theme represents a specific customer need you can target:

Emergency ServicesHigh Volume

"emergency plumber""24 hour plumber""plumber near me now"

Cost ResearchMedium Volume

"plumber cost""plumbing estimate""how much does plumber charge"

Specific ProblemsHigh Volume

"drain clog""water heater repair""leaky faucet fix"

Review & Edit Themes

You can customize the AI-generated themes:

Merge themes– Combine similar groups

Split themes– Break into sub-categories

Exclude searches– Remove irrelevant terms

Add searches– Include specific keywords

Saving Signal Configurations

Save for Reuse

Save your signal configuration to quickly run future scans:

Give it a descriptive name (e.g., "Downtown Toronto - Plumbing")
Set up recurring scans (weekly, monthly)
Get notified when new themes emerge

Next Steps

Track your competition

Competitor Tracking

Analyze your data

Reports